Disagree. I believe this a great policy, and one more reason why I like BB better than most other retailers. BTW, in your example above, trust me, they will sell that 42" TV after BF for the $1,500. If they couldn't sell any of their inventory at their "normal" prices, they'd be out of business. Although I'm not a shareholder of BB, I support their goal of making a profit, in fact, as much of a profit as possible. Anyway, over and above the OP's message, everyone needs to remember that many of the big BF doorbusters won't even be available before BF, so the PM opportunity is non-existent.