Yes, they do honor the BF Ad, but as a PP stated, sometimes (since it is a smaller) they don't have everything, so check out the one you plan to go to before BF. I went to an express store in BRU last year, to grab a few things and it was pretty well stocked, I went to a diff one (in another state) that was inside of a mall and it wasn't all that great, they hardly carried anything, I was kind of disappointed.