I just got back from the event at one of the stores in the Chicago area and I can definitely say it was a major disappointment. I arrived early (about 6:50 PM for a 7:30 PM start time). At that time I was about 10th in line. The line quickly grew to about 200 - 300 by 7:30 PM. The temperature was in the 30s with a brisk wind. About 5 - 10 minutes before the event starts, the BB employees came out so you could fill out your information for the gift card drawing ($50 GC every 15 minutes - 8 drawings in all). Also the first 100 RZ members got a slip of paper that entitled them to the evenings giveaway - a RZ stainless steel travel mug (my approx value - about $5). Once you could enter the store, they had 12oz plastic bottles of Coke products for your enjoyment. After that it was just like shopping at BB any other time except that it was easy to find an employee to help you. The major problem? The deals! Or should I say, the LACK thereof. In fact, the only deal that I was aware of was is the 250 bonus points you got for every $100 you spent. And you knew that before you had even arrived because it was in the e-mail invite. There was nothing on sale just for the event. On my way out, I received a $2 BB GC by filling out a very short survey about the event. So unless you wanted some personal attention (which would be useful if you were in the market for a big TV, etc.) or had a large purchase in mind so you could score the bonus points, the event was a large .