I have only a small Wal-Mart in my immediate area so I go there if most of what I want is going to be there or travel to the city if i'm going to BB, CC, etc also. What I have found is that my WM has the same items on BF and I don't have to get up nearly as early as I do to go line up at the others. I got there last year at 3, was second in line and I don't think the next person was there until at least 3:30. The line didn't really form until after 4 or 4:30. So, as BF goes, if WM is your main target, one should be just as good as another.