240 days to go...
Thinking that Black Friday could look very different this year. Unless by November the virus is not spreading that much anymore (and we don't get a second wave after restrictions are lifted this summer), I can't see retailers encouraging people to gather for massive Black Friday sales.
Rumors are Home Depot won't be advertising their Spring Black Friday this year (although the deals might still be there, just unadvertised). Target seems to have temporarily paused their printed weekly ads and just have a smaller online version on their site. There could be many stores that don't do printed ads this year and just have online sales similar to their Cyber Monday sales where we won't know what's going to be on sale ahead of time. It's all up in the air.
Black Friday may end up being a smaller online-only event. If I were the head of a retailer, I'd be planning on Q4 being online-focused and getting extra warehouse space, planning on hiring in that area and preparing for a much higher percentage of Q4 sales to come from online compared to previous years. Even if things improve and they can have traditional BF sales, there will still be a big chunk of people that will want to avoid crowds this year and do more shopping online.
Many of us primarily do BF shopping online because it's easier but now it may be the only realistic option this year. Hopefully I'm wrong and things are back to normal by then but at least when it comes to this site I'm preparing for both scenarios.
What does everyone think? How normal will BF be this year?