speeddiva Posted October 2, 2018 Share Posted October 2, 2018 (edited) Toys ‘R’ Us cancels bankruptcy auction, plans to revive brand https://www.theglobeandmail.com/business/article-toys-r-us-cancels-bankruptcy-auction-plans-to-revive-brand/?utm_medium=Referrer:+Social+Network+/+Media&utm_campaign=Shared+Web+Article+Links Edited October 2, 2018 by speeddiva Link to comment Share on other sites More sharing options...
Kanyon71 Posted October 3, 2018 Share Posted October 3, 2018 Ya I read this in a couple of different articles last night. Hope it all works out, my daughter is bummed whenever we drive past a closed store. Link to comment Share on other sites More sharing options...
Brad Posted October 3, 2018 Share Posted October 3, 2018 Sounds like it could be a situation similar to Bon-Ton where they eventually launch a new web site using the old name and trademarks and then open a handful of physical stores in locations where they are certain they can make money. Link to comment Share on other sites More sharing options...
Kanyon71 Posted October 3, 2018 Share Posted October 3, 2018 Could be, I also read an article that with their closing some of the toy manufacturers are not getting the sales they expect which goes to show if you don't kill the company with HORRIBLE blood sucking financing terms then they can still make money. Link to comment Share on other sites More sharing options...
jesusluvu Posted October 4, 2018 Share Posted October 4, 2018 This is wonderful, but yes.....how can a giant like this close and the repercussions not be felt across the entire industry. Who did they think was going to buy there products and sale them to the masses. Walmart and target only has so much self space. 2 Link to comment Share on other sites More sharing options...
angelbabymommy Posted October 5, 2018 Share Posted October 5, 2018 Omg! This is exciting news! What I thought was going to be the first holiday season without TRU may not be that way at all Link to comment Share on other sites More sharing options...
jesusluvu Posted October 8, 2018 Share Posted October 8, 2018 Omg! This is exciting news! What I thought was going to be the first holiday season without TRU may not be that way at all I heard it is not going to be called TRU but Geoffrey toys or something like that. I wonder if the concept or vision will change ? Link to comment Share on other sites More sharing options...
Kanyon71 Posted October 8, 2018 Share Posted October 8, 2018 Why would they change the name of it when part of what they own is the name? I think the holding company is called Geoffrey, I hope they don't do away with the real TRU name. Link to comment Share on other sites More sharing options...
angelbabymommy Posted October 10, 2018 Share Posted October 10, 2018 (edited) Why would they change the name of it when part of what they own is the name? I think the holding company is called Geoffrey, I hope they don't do away with the real TRU name. That's the way I interpreted it as well. The holding company, Geoffrey, LLC will keep the TRU and BRU brand names. I still have my fingers crossed for a Big Toy Book ...I know, I know, A LOT of wishful thinking on my part lol Edited October 10, 2018 by mommyofanangelb 2 Link to comment Share on other sites More sharing options...
speeddiva Posted October 12, 2018 Author Share Posted October 12, 2018 Sounds like they’re going the way of FAO Schwarz and opening holiday toy stores inside other stores for now. 1 Link to comment Share on other sites More sharing options...
Tara3117 Posted October 12, 2018 Share Posted October 12, 2018 Sounded to me like they were going to bring a Geoffrey's Toy Box aisle to Target that would have the propriety brands (Imaginarium, Koala etc) but wouldn't be doing their own story this year. I guess the future remains to be seen. I'd love to see their stores come back because I really liked their events (birthday celebrations etc). Link to comment Share on other sites More sharing options...
Kash Posted October 16, 2018 Share Posted October 16, 2018 Good news even if it takes some time. This was a shirt on woot back a few months ago... 1 Link to comment Share on other sites More sharing options...
budgetsRsexy Posted October 17, 2018 Share Posted October 17, 2018 It will be interesting to see how much of the toy market will be left by the time they get around to reviving Toys ‘R’ Us. I was at Michael’s today and they had expanded their kids/toy section by 3 aisles to get in on the action. They were still setting it up but they clearly want a piece of the pie 1 Link to comment Share on other sites More sharing options...
bluebear Posted October 17, 2018 Share Posted October 17, 2018 Michael's also launched a new website as well, michaelskids.com I believe. They are (were) running specials when it launched last week or the week before, and I had a coupon print out at the register. I think though the websites are still linked and attached. 1 Link to comment Share on other sites More sharing options...
jesusluvu Posted October 17, 2018 Share Posted October 17, 2018 Michael's also launched a new website as well, michaelskids.com I believe. They are (were) running specials when it launched last week or the week before, and I had a coupon print out at the register. I think though the websites are still linked and attached.I wonder if you can use the coupons on it Link to comment Share on other sites More sharing options...
bluebear Posted October 17, 2018 Share Posted October 17, 2018 Yes. It looks like the coupons are the same. You can get to the Kids site from the main site.https://www.michaelskids.com/ Link to comment Share on other sites More sharing options...
lkonkel Posted October 17, 2018 Share Posted October 17, 2018 Well, if Michaels Kids is going to compete, they better LOWER their prices! YIKES! I was just casually looking at items and noticed that the Barbie Dreamhouse that is $199 and on sale for $179 at MULTIPLE stores is $265!!! No coupon is allowed either other then the $10 off a purchase of $40 or more! Link to comment Share on other sites More sharing options...
jesusluvu Posted October 18, 2018 Share Posted October 18, 2018 Well, if Michaels Kids is going to compete, they better LOWER their prices! YIKES! I was just casually looking at items and noticed that the Barbie Dreamhouse that is $199 and on sale for $179 at MULTIPLE stores is $265!!! No coupon is allowed either other then the $10 off a purchase of $40 or more! ummmmmmm. NO ! They can not get any business with that set up...... They better come up with some killer coupons to Link to comment Share on other sites More sharing options...
speeddiva Posted November 5, 2018 Author Share Posted November 5, 2018 Kroger announced on Friday that it will bring Geoffrey's Toy Box displays to hundreds of participating stores around the country this holiday season. Geoffrey's Toy Box will hit stores in November and offer nearly three dozen different toys that were exclusive to Toys "R" Us. The product list released by Kroger included dolls, toy power tools, toy dinosaurs, a telescope, a microscope, a dollhouse and a chemistry set, among others. Brands included Animal Zone, Imaginarium, Journey Girls, Edu Science and others. Kroger's nearly 600 participating stores include Kroger, Ralph's, Fred Meyer, Kings and Fry's stores in the Southeast, Midwest and western United States. Geoffrey's Toy Box is the latest attempt at bringing the beloved yet bankrupt Toys "R" Us brand back to life. After the chain shuttered its stores over the summer, investor-led Geoffrey LLC obtained intellectual property formerly belonging to Toys "R" Us and Babies "R" Us, including approximately two dozen toy brands. The company said in October that it was exploring how best to "bring back these iconic brands in a new and re-imagined way" including international licensing and franchise deals. Link to comment Share on other sites More sharing options...
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