Are you sure that is accurate? The Fallen Timbers Mall in Maumee, OH is owned by the same management company and they are doing pretty much the same thing....500 gift bags given out at 6AM, but inside the bags is not a "guaranteed" gift card.
C&P'ed from the site:
The Shops at Fallen Timbers will distribute 500 goodie bags to the first 500 shoppers on the day after Thanksgiving starting at 6:00am! Bags will be distributed on Main Street in front of JCPenney.
Within the bags, shoppers will receive special offers, plus some bags will include vouchers for a Nintendo Wii, a $500 mall shopping spree, a $250 mall shopping spree, and one of many $50 mall shopping sprees.