keep in mind that the one at target probably isn't a very high-quality model either at that price. couldn't find any reviews on the 7" model target has, but amazon has a couple reviews of the 8" model: http://www.amazon.com/RCA-Moible-Players-screens-DRC6282/dp/B001NRM7UA/ref=sr_1_1?ie=UTF8&s=electronics&qid=1258340003&sr=1-1 so again, with all of these cheaper models, you'll get what you pay for.