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Adobe releases online shopping data for Black Friday week


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Thanksgiving $2.87 billion

Black Friday $5.03 billion

Saturday & Sunday $5.12 billion

Cyber Monday $6.59 billion


Up around 14% from last year for Thursday-Monday and up 17% for entire month of November.


The entire article has some interesting insights on popular items, best discounts, etc.


Always surprised Thanksgiving is so low compared to the rest as most of the BF deals start early Thursday morning and many deals are sold out by Friday.

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Yeah that whole week is crazy. There's a reason this year's t-shirts had "Deals Week 2017" on the back. Pretty much from the Monday before Thanksgiving (when Kohl's starts) until the following Monday (Cyber Monday) it's just nothing but deals online.

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