In answer to the question of when did TRU stop price matching, the answer is in March 2005 when they were bought out by a private company and were no longer publicly traded. I had the VERY same situation in October when I asked about PM a Bratz Tour Bus to the Target price which was $10 lower at Target. The manager was extremely rude and told me, "We ain't done that in 6 months" so I told her no problem I will just go buy it at Target but I can't believe that you as a manager would let $50 in revenue walk out the door for $10. Then she told me, "With as much business as Toys-R-Us gets, they don't need yours!" I called the 1-800-TOYS-R-US hotline and within 5 hours the district manager called me back to apologize for her behavior, she was fired, he PM the tour bus AND gave me a $10 gift card for the inconvenience.