The masses will go regardless so what do the stores have to lose? The year no one shows up will be the time the store take a look at what they're putting out there.
Actual scavenger hunt. Give riddles describing past BF items or Black Friday stores. People have to photograph themselves with the item or in the specific stores with some kind of a gottadeal logo (so they aren't cutting and pasting from the net) Person with the most correct photo responses wins
#1 Look who got the last Batman doorbuster #2 Strength in numbers, everyone grab a partner I hear it's easier to get the door busters. #3 **Fast forward BF 2025** Justin Bieber gives free BF concert outside Best Buy