I just did price matching for the first time last year on BF. I feel like this is only going to complicate and confuse people more!
Story: Last year I called my WM 2 times leading up to BF and spoke to 2 different people Both said No price matching on BF! I took all my local ads with me into the store on BF and walked right up to the head manager and said, " Are you price matching today?" He said, "YES, As long as you have the ad." Then as I got to the cashier and she said "Were not price matching today!" " I said, "I asked your manager when I walked in!!" She honored the PM. bottom line WM can be impossible to get a straight answer from with regular PM I don't even want to think about trying to decode this whole rule!! UGH!