True enough. We drive to a central location where all the stores are. It's about 40 minutes from here (hence my post on the "target wake up call"!) I got a killer gateway desktop system at best buy last year at a super price, but after waiting in line 2 hours, I just wanted to check out and move on. Instead, I was harassed by the GEEK SQUAD MAFIA to buy surge protectors, battery back ups, extended warranties, etc. I was actually MAD when I left there and it wasn't due to the wait.