I have a different angle...I don't celebrate the holidays (religious reasons). My reason for loving black friday has always been because it was a fun time that me and my sister would spend together. Whether we were far apart, going through issues, whatever, we always had black friday! We would get up when it was still dark, meet at the local Denny's for breakfast at about 2 or 3 (I'm always late, lol) then be in line at walmart by 4 hot chocolate in hand , in the freezing cold, waiting for 6am! It was the best time ever! Of course there was the bonus of watching the craziness going on all around us. Now things have changed, most of the shopping is online, we don't need a lot, etc., but we still get together. We will do our online shopping for the big things we can get online, then we meet up to get that one doorbuster you can't get online, or the free with rebate items at Macy's, We still manage to stay out for hours picking up little things at several stores. The BEST part is it is still that one day a year where I get to hang out with my sister...we're not freezing, but we're having fun! Love you sis!