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Lowes Countdown and Text Sneak Peak


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The home-improvement retailer Lowe’s, which has in recent years used social media platforms like Pinterest to advertise its coming Black Friday sales, plans to use Vine to tease shoppers about what is in store for Black Friday 2014. A dozen Black Friday Vines — scheduled to be released one a day, starting on Monday — will advertise deals on merchandise like DeWalt tools, Dyson vacuums, home safes and artificial Christmas trees. (Lowe’s plans to open its stores at 5 a.m. Black Friday, Nov. 28, and close them at regular times that evening.)

Edited by Bopeep
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