I spend alot on my daughter, about $800 so far this year. It varies year to year depending on what she wants. This year it's alot of nintendo ds games, movies, cds, karoke machine ect. and I all adds up pretty fast. We pretty much spoil her but we are the only ones that buy for her as we don't exchange gifts with family, and grandparents are gone. It's good to hear that we aren't the only ones. I've been told we do too much but I think we do just right for our family.