Not sure about the BF sale. But they do price match. It has to be the exact model #, color, etc and in-stock model. If the item is lower somewhere else, the competitors lower price cannot be a special offer(like a financing or bonus offer) or it cannot be an item purchased online. I bought a stove from their and the next weekend I saw it for sale at a lower price. They did a price adjustment for the lower price and gave me 10% of the difference. Hopes this helps!