Alright - I am new to this thread too. i went to Target today looking for the Jr. Golf Clubs that are listed on the UPC link for 9.98 down from 39.99. Found both the boys and the girls and scanned them - boys came up 39.99 and girls came up INF. I took the girls to the checkout and she scanned a different barcode and they rang up for 39.99 too! I am in South Jersey - could it be that all Targets don't markdown at the same time???