I believe that the less people willing to pay the outrageous third party prices, the less people will be able to do that. Therefore, I am definitely one who will not pay over retail plus shipping. Just a couple of days ago a former classmate posted on Facebook that she had some for $20. each. That's not a lot for something my child really wants, but I just won't get it for that price because it's the principle of it to me. I wouldn't have had to pay shipping as I pass her store on a daily basis.