It was previously listed. They may have removed the item and reallocated the stock from WalMart.com to WalMart Stores. As far as quality is concerned, it's probably about the same as the 15" Magnavox for $248. We have 16 on order at my store. The 23" TV is a Symphonic -- cheap-ass brand of choice for Wal-Mart during the back-to-school and holiday season. We have 168 on order. You shouldn't have any problem picking up one of these. It took well over a week for us to sell through last years TV. As for the 42" plasma, I couldn't find anything in our inventory system on it under Tatung, Petters (Polaroid), or Funai (Emerson, etc.). No other supplier seems likely, IMO. Mind you, I don't have any method of checking a master database.