The fun for me seemed a little lost - mostly because like many, my kids are getting older and I don't need to be in Toys R Us shopping for that hot toy anymore. However, last year I took my daughter out on Friday morning and we went out Black Friday shopping and she absolutely LOVED it. She is already talking about going again and I have to admit, her enthusiasm is super contagious and it is making me excited again to do something fun together. She is 11 (almost 12) and since a lot of big stores open on Thanksgiving - when we go out on Friday morning the crowds are small and manageable and we have a lot of fun together. I agree with Len - starting a new tradition and making it fun is pretty awesome! Now I just need to make sure my daughter earns some money doing chores so she doesn't spend all mine, lol.