When I buy a tv, I don't compare it to other sets at the store, you never know how it is up. You cant put it past stores these days to make more expensive sets look better. I bought a Polaroid plasma awhile back, after some minor adjustments, it looks pretty good. Also, who cares what the set next to it looks like, you wont have them sid by side at your house. After doing research on my tv, Samsung makes it, but it was only available in Australia in that model.