I priced matched tons of dvd'd and cd's at walmart. lite brite flat screen, v smile carts and the walgreen lipstick deal with no problem and just a passing glance at the ads. But, when we got to the Bratz funky styling head, the associate said it couldn't be right and asked for the ad. Huge savings on that one. Only bad part was waiting until 6am to do the pm. I wanted to get out of there!