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Press Release: New Toys “R” Us Experiences, Powered by Target


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#1 Brad  OFFLINE  

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Posted Oct 8, 2019 - 4:21 am

https://corporate.ta...medium=referral



#2 Kanyon71  OFFLINE  

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Posted Oct 8, 2019 - 6:10 am

Interesting, I guess that will help them make some money and put the brand back into the eyes of people.



#3 Brad  OFFLINE  

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Posted Oct 8, 2019 - 10:13 am

Guessing the Target thing is just for this year until they can get some inventory/distribution of their own, if they last long enough to do that.



#4 MariahA  OFFLINE  

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Posted Oct 8, 2019 - 1:05 pm

Could be interesting. I really miss TRU but I don't think they'll ever be like they were before, number of stores wise.

#5 Kanyon71  OFFLINE  

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Posted Oct 9, 2019 - 8:36 am

I don't see how 2 stores one in TX and one in NJ are supposed to do anything. I guess they did their homework and are maybe using them to build out the concept.Our local Spirit Halloween is in the old TRU building here this year. Bums me out to go in there.



#6 budgetsRsexy  OFFLINE  

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Posted Oct 9, 2019 - 6:15 pm

The partnership between Target and ToysRus makes sense to me. Target wants to be THE place to shop for toys during the holidays and this will bring more people to their site (which means an increased chance of other sales) and entice more people to sign up for the red card. For ToysRus it’s smart because they don’t have to worry about having the website, store and shipping infrastructure/logistics figured out while they try to break back into the market and update their image. I’m not sure if ToysRus will survive but this seems like a smart move for both sides.




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