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Future of BF - primarily online?


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Posted

So many of us have been disappointed with the scanned ads this year, but look at the growth of the online opportunities! Look how many more stores are having special sales for T-Day. Look how many stores are revealing "secrets" or other specials online only, even for in store sales. And CM remains a story.

 

I wonder if in 5 or 10 years we'll even have "ad scans". Will it all be online? or by text alerts? Building up Cyber surprises could help stores build a buzz again, but without the campgrounds and mad dashes that they so hate (and we so love!) They would have the flexiblity to change and react to competitors ads more quickly (we could have short but wonderful price wars!). They could also react to stock levels to keep customers happy.

 

Is the BF of the future going to primarily on online event? Is it inevitable? What do you all think? Which parts of this migration are good and which are bad? Will the lines really go away?? :eek:

Posted

Stores will still want you to actually go into a physical store - a lot easier to try and "trick" you into buying more things you had no intention of buying in a store vs online.

 

The unveiling of in-store specials online will probably still continue on Thanksgiving Day (or the day before) for the forseeable future.

Posted
I have to agree with Brad, the stores that started with B&M with always have need for people to come inside their stores. But the Online only stores will always give them a run for their money!
Posted
I have no doubt that the B&M stores will always have sales, but it also seems that many of their promotions etc have moved online. Maybe the 2nd wave of sale prices at noon on BF will be sent by text msg - in the hopes of luring us back to a store we left, or to keep us there or to get us to visit after camping out elsewhere. Or ONLY releasing the sale prices online that morning or something. Something like airlines do with their extra tickets on Tuesday night or Wednesday morning.
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