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Target announces changes to Circle program


Brad

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Press release:

 

https://corporate.target.com/press/release/2024/03/target-announces-plans-to-deliver-enhanced-shopping-experience-in-2024-and-beyond

 

Nothing too major, mostly just re-branding of the different tiers.

 

Target Circle: free tier, same as now except you won't have to manually add offers anymore - they'll be automatically applied at checkout

 

Target Circle Card: formerly known as the RedCard. Same 5% discount and free 2-day shipping on most items.

 

Target Circle 360: new paid membership, but appears to just be a re-branding of Shipt. Free same-day delivery on $35, access to other retailers via Shipt, and the same free 2-day shipping that cardholders get (this might be new for Shipt members?)

 

We'll see if they eventually copy Walmart and have early access to Black Friday sales for certain tiers.

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