It's 50% off of EVERYTHING...including clearance.....which makes the holiday stuff 75% (50% off 50% = 75%). But if you stick to just clearance stuff, you get really great deals on good quality stuff. And you can get regular stuff at a good price, especially if if rarely goes on sale. It's their best sale day. Dillard's will do 30% off during the year. Once a year late summer/fall, they go 40% off but Jan1st. is the one day it's 50%. I already put in for Dec 31st overnight off of work so I can hit the sale. (My boss just shakes her head.)
Mom's birthday was this week, she opened her $11.25 Dillard's Christmas sweaters I bought last Jan 1st. She is thrilled. And my pocket book is happy. Can't beat it!