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Best Buy Redefines Value for Upcoming Holiday Shopping Season


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Just in from BB


Best Buy Redefines Value for Upcoming Holiday Shopping Season




Hot products priced right, trained tech guidance, added ease and convenience both pre- and post-purchase


Dedication to great customer experiences across all channels: in-store, online, mobile and more




MINNEAPOLIS - September 27, 2011 - Best Buy launches its holiday season today by announcing a collection of offers that delivers what people say they want most from a retailer: competitively priced products, multi-channel convenience and selection, as well as service pre- and post-purchase.




"We've devoted the past year to collecting insights from our customers and employees around the ideal holiday shopping experience," said Brian Dunn, chief executive officer of Best Buy. "They've helped us define what a 'hassle-free holiday' should be, and that's why we've combined a competitively priced and hot product selection with customer support in every channel, and removed loopholes like re-stocking fees. During this important holiday selling season, we're confident we have the people and tools to match you with the perfect gift."




The products you want at the prices you'll like

As always, Best Buy is the destination for some of the season's hottest gifts, including tablets, smartphones, app-based accessories, e-readers, DSLR cameras, smart TVs, laptops, games and movies. Best Buy also offers a great assortment of gifts priced under $100. Many of the season's hottest gifts, can be viewed in Best Buy's digital look book




Best Buy also will deliver added advantages to give customers confidence that they're spending wisely while enjoying a convenient, service-oriented shopping experience:


Help to get the perfect match - whenever, wherever you want it


Multi-Channel Access: At Best Buy, it will be easier than ever for customers to shop in-store, online, by phone, or in home this holiday season. Our multiple touch points allow customers to access us and shop wherever, whenever and however they wish.

Expanded Customer Support: To ensure guidance for customers who want it, Best Buy is increasing the hours of its Blue Shirts, who receive more than 40 hours of dedicated training, on average. Best Buy also is adding 15,000 seasonal employees to help provide the quality customer service expected by customers during a busy shopping season. In addition, Geek Squad is realigning its support channels, including adding more Agents for remote support to serve the increasing number of customers who rely on Geek Squad's online channel for tech support.

Free Tech Guidance: Geek Squad will continue to provide free tech guidance on all items purchased at Best Buy in store and online from Dec. 25, 2011 through Jan. 1, 2012.

Additional Geek Squad Protection: From Nov. 20, 2011 through Dec. 31, 2011, Best Buy is offering one additional month (30 days) of Geek Squad Protection with the purchase of a 12-month service plan. With this limited-time offer, customers who buy a one-year protection plan with the purchase of a new laptop, for example, will enjoy 13 months of support from Geek Squad.


The extra month of coverage takes effect on the date of plan purchase, and is identified on the purchase receipt.

No Loopholes, "Asterisk-Free"


Easy Returns: Best Buy is taking the stress out of holiday returns by continuing its no restocking fee policy, except for special orders, through the season and all year long. Best Buy also recognizes that sometimes the perfect gift may be a duplicate or not quite as perfect as the giver intended, so it has extended its return policy for purchases made this holiday shopping season. Gift purchases can be returned or exchanged from Nov. 13, 2011 through Jan. 24, 2012.

Price Matching: Best Buy customers will receive the best deal on hot consumer electronics - guaranteed - this holiday season. Best Buy will match its retail store competitors on any identical available product for sale between Nov. 13, 2011 through Dec. 24, 2011 (Nov. 24 Thanksgiving Day through Nov. 28 Cyber Monday excluded). Additionally, Best Buy customers who make a purchase during those dates will have the peace of mind that, should Best Buy or a local retail store competitor reduce the price prior to Jan. 24, 2012, Best Buy will match the new lower price.

Same-Day Pickup: Customers can conveniently order their choice of products on www.bestbuy.com and conveniently pick them up at their local Best Buy store the same day they placed their orders.



All year long, Best Buy makes it easy and convenient for customers to shop for the hottest technology products across multiple channels. The company's no-interest financing[1] is available storewide and online without exclusions, including 18 months for all purchases of $429 and above, a full year for all purchases of $299 and above, and six months for all purchases of $149 and above. In addition, when technology becomes outdated, customers can take advantage of Best Buy's Trade-In[2] and recycling programs[3].




"Best Buy stands for choice, competitive prices, and easily accessible, personalized expertise whenever, wherever and however our customers want it," Dunn said. "People already count on us as a place where they can test and try technology, find the product that's right for them, and get the assistance they need to literally walk out working. We know the holidays are crazy busy for shoppers, especially moms. That's why we're focused on making shopping even easier and being the best destination for 'hassle free.'"

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About Best Buy

Best Buy Co., Inc. (NYSE: BBY) is a leading multi-channel global retailer and developer of technology products and services. Every day our employees - 180,000 strong - are committed to helping deliver the technology solutions that enable easy access to people, knowledge, ideas and fun. We are keenly aware of our role and impact on the world, and we are committed to developing and implementing business strategies that bring sustainable technology solutions to our consumers and communities. For information about Best Buy, visit http://www.bby.com/ and to shop at Best Buy, visit http://www.bestbuy.com/.

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Lets hope they let you get all the Black Friday ticketed items on 1 line this year. Last year I got the laptop, the Nook, and a camera and they had them each on a different line, each line was about a 2hr. wait. If I had not anticipated the length of the 1 line and had someone hold me a spot in the front, I would never have gotten to all 3 lines in time before they ended the holding of ticketed items. Worst move ever. Eventually I was able to convince the guy in cameras to go and bring a Nook over so I didn't have to go to the 3rd line. Still, being first in the store and having to spend 2 hrs on line was the worst experience. There is no reason to have to make people go to 3 or 4 different departments for ticketed items.
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I will stand up and cheer when the CEO of Best Buy says, "In keeping with our burning desire to make this a joyous holiday season, we are disbanding the Geek Squad immediately, realizing that we offended real geeks everywhere. We sincerely apologize for our insensitivity on this matter."


Seriously though, Best Buy can help customers by eliminating the forced up-selling that was going on at various locations the last two years. Black Friday is no time for examples like the following: 10 ticketed laptops available. 5 were pre-upgraded with fluffy services and black tie help. Joe customer with ticket goes to register and finds a higher price on the unit, because in the dark outside he couldn't tell that his ticket had a slightly different look to it. An argument ensues, and in many cases the ticketed item goes back into the pool for resale. Myself and others have been fighting this battle behind the scenes, and I will tell you that you should never engage other people on their community message boards with your troubles. There are many employees and fanboys throughout the website whose only purpose in life is to frustrate you. You should demand to talk to a moderator and privately message them for help. Help will come, but it takes way too long for most people to tolerate.

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