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Target Releases Free Holiday Soundtrack


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Target Releases Free Holiday Soundtrack

Exclusive album is inspiration for holiday commercials and retailer’s gift to guests


MINNEAPOLIS (November 16, 2010) — Target® (NYSE:TGT) is helping its guests get into the swing of the holiday season – for free. The retailer has partnered with a variety of musical artists to create “The Christmas Gig,” an exclusive album of original holiday tracks available for free download at Target.com/HolidayAlbum starting Nov. 28. Select tracks from the collection will also be featured in Target’s holiday advertising.


“Music is a wonderful part of the holidays and Target is excited to partner with such a talented roster of artists to create an album that captures the spirit of the season,” said Shawn Gensch, vice president of marketing. “Many of these modern-day Christmas tunes will be featured in Target’s holiday commercials and we hope our guests will enjoy this special gift as they celebrate the holidays.”


Select tracks from “The Christmas Gig” will be available at Target.com/HolidayAlbum for live streaming beginning Nov. 15. The entire soundtrack will be available for free download beginning Nov. 28. Eight of the tracks will be featured in Target’s holiday television advertising, which will begin airing Thanksgiving weekend.


Each of the songs captures a holiday experience as told from the perspective of a contemporary artist. The collection is an eclectic mix of music that includes country, folk, hip-hop, Latin, and pop—from the soulful “Mrs. Claus Ain’t Got Nothin’ on Me” by Little Jackie to the comforting “Tiny Tree Christmas” by Guster to an unforgettable Latin song “Super Mama” by The Pinker Tones.


“A lot of our favorite bands have written great Christmas songs. So when Target asked us to do this project it gave us a good reason to finally write one of our own,” said Rob Barbato, bassist and vocalist of Darker My Love.


Tracks on “The Christmas Gig” album include:


1. “Tiny Tree Christmas” by Guster

2. “Toy Jackpot” by Blackalicious

3. “Snow Is Falling” by Darker My Love

4. “Perfect Gift” by Natalie Hemby

5. “10,000 Watts” by Crystal Antlers

6. “You’ll Never Find My Christmas” by Bishop Allen

7. “Get Down for the Holidays” by Jenny O.

8. “Mrs. Claus Ain’t Got Nothin’ On Me” by Little Jackie

9. “Electronic Santa” by Bret McKenzie

10. “Got Something for You” by Best Coast/Wavves

11. “It’s Christmas” by Coconut Records

12. “Party Hard” by Little Isidore

13. “Super Mama” by The Pinker Tones

14. “Un Regalo Para Mí” by Ceci Bastida


In addition to downloading tracks for free at Target.com/HolidayAlbum, guests can:


* Download an embeddable music player for live streaming of the music collection.

* Preview band photos and read band bios.

* Share music via Facebook, Twitter and E-mail using mobile devices and the free Target iPad app.

* Guests can download the Target iPad app at Target.com/mobileTarget.com/mobile or from the iTunes App Store.

* View Target’s holiday TV commercials and bonus video content at Target’s Facebook page.


About Target

Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,752 stores in 49 states nationwide and at Target.com. In addition, the company operates a credit card segment that offers branded proprietary credit card products. Since 1946, Target has given 5 percent of its income through community grants and programs; today, that giving equals more than $3 million a week. For more information about Target’s commitment to corporate responsibility, visit Target.com/hereforgood.


Note: Target welcomes the media to its stores. To contact your local store about shooting b-roll or photos or to request a local interview, please visit “Find a Store” at Target.com and contact the Leader on Duty. You also may visit Target.com/Pressroom to access product information, photos and more.

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