I just purchased the V-tech Camera yesterday at Target for my 5 year old for C-mas . It was $59.99 and I had a $10 off coupon plus a $10 off coupon by spending $100 or more. So I ended up saving $20 on all purchase. The V-tech to me looked better. Bigger screen, and more bells and whistles. It had more of the stuff on it that a real digital camera has. The Fisher Price one didnt have too much that impressed my husband or I.