Dd and her friend begged me to go to WM for Black Friday a few years ago before our WM was 24 hr. Dd HAD to have the Texas Longhorns sweatshirt. I didn't want to go. (Stand outside in North Dakota? No thanks!) They said I could wait in the car. We got there and no one was in line at 3AM. I watched over them, took them hot cocoa and blankets I'd warmed in the car, etc. Shortly more folks showed up and lined up right behind them. I kept checking on them as it was below 0.
When it was finally time, the WM workers opened the far doors, so all that time waiting was wasted, plus no Longhorn shirts, just in-state teams. I took a dejected dd home and ordered it online. They did get the other things they were after, however.