That's pretty much my theory. I know for me, I'll buy it at 30% if it's something I REALLY want. If it's something I kinda want but could maybe live without, I'll buy it at 50%. Now if I can get something I really want at 50% off, I'm a happy girl. Of course, 75% off is the motherload. However, I will be dancing a jig if I can get a nice patio set at 75% off. I may be dreaming but I can hope, right?