Went to Sears in Hicksville, NY around 5:30 this morning to try to price match ($999)the BB 42" Panasonic plasma...the salesman was reluctant, but he then asked his manager (luckily in front of a line of customers)...the manager agreed to do it...and I got the 10% price difference without even asking for that (I didn't want to get greedy). So I got the sweet TV for $950 without camping out...Thank You Sears:D