I went to WM yesterday and got the iDog, the bigger one with the speakers, the smaller "pup" just moves to the music and has lights. The signage said 28.97 and it rang up 22.97. Same with the accessories, chill out gear and purse/bag for the iDog, they all rang up cheaper. I didn't want to NOT get them, I plan on going to CC and was afraid I wouldn't get any iDog stuff at target.