Not sure about BF, but there have been better deals on at least 2 sets on this ad so far this year. I have been looking at the Sony KDL-46V5100 and Samsung LN46B650 since April with plans for BF. Here is what I've found: The Sony KDL46V5100 is priced at $1239 for Sears BF. It was $1199 on October 10th at BB. It is only $100 off the average price throwing out the high and low. It's been $1299 most of the year at BB, Fry's, CC and Sears. And it is $1299 right now at Sears. The Samsung LN46B650 is posted at $1309 on BF. The low of the year was $998 at BrandsMart on August 27th. The high is the MSRP of $1999 a couple times during the year....including the first week of the NFL season. The current price is $1449 at all the stores I track. So for me, these two need to be lower than the best price in the middle of August and October for me to make a move.