If the name and address are directly printed on the ad, you can rest assured that the ad is good in that store. Also - if you are on speaking terms with the sales people there, as I am at my local ACE, you can ask if you can buy the items in question on Wednesday. I did that last year and got both my youngins the DVD player they had. Purchased Wednesday at Black Friday price. I then returned on black friday and got all the other things on my list, specially the ones free after rebates. Their rebate system is also easy as pie and fairly quick - 4 weeks almost to the day