Tried to get a price adjustment on 11/11 sears family and friends night for the sharp 46" LCD. I was told by salesman that because it was a timed sale I would not be able to get adjusted even though I came in that morning 5-12. I would be weary about making any purchase before bf unless you get some conformation from a manager at your local sears. However, just a quick note. I went in that night to get the 46" sharp and salesman told me it was regular price and that all I would get is 150 off and 5%. When in actuality I could have gotten it for less that bf price if I had only had the salesman scan the tv in the register. That just goes to show you how much the salesman new about ff night and the prices of their tv's. So don't take my word for it, or any salesman for that matter. Good luck! :yuck: