The 10/$30 underwear is cheap, crappy brands, not the good brands they normally carry. And you have to watch the signs becuase the good brands is on "sale" for 3/$30 so make sure you check the signs carefully, I saw the $30 and didn't notice the 3 instead of a 10. Since VS hasn't had a good underwear sale in a while, I was hoping to pick up some new undies. The Adam Levine parfume smells like crap I was expecting something that smelled much better.