Yeah, that's what's so funny about this "leak" thing that upset the WM employee. Those ads are printed weeks or months in advance; they're shipped to distribution centers where (in cases like BF or any Sunday) the inserts are assembled into groups; all parts of the Sunday newspaper that aren't breaking news are delivered to stores several days in advance... At ANY of these points in the process, a variety of people have access to the ads/inserts. All it takes is one printing company employee with an awareness of the purpose of a website such as this one and - voila! Black Friday ads galore, WELL in advance!