The big toy brands have their reps in the store 2-3 times a week trying to get space like end caps for their toys. I've personally set up at least 3 of these end caps and they've been there since the beginning of November. I don't think this is a real indication of what will be hot this year. Just vendors trying to get the product out on the sales floor before it gets lost in the piles of stuff the store has in the back or out in trailers.
Kris