I just bought my second Kodak camera, and have had terrific luck with them. I spent a fair amount of time researching cameras, and ended up back with Kodak. They are extremely user-friendly, and the picture quality is fantastic. I just purchased the Z740, and gave my old model, which still works fine, to my mother.
If you are looking for a first time camera for someone, Target has the best deal on BF with a Kodak 5MP at $89. With 5 MP, you can crop pictures and not lose too much resolution. The Kodak printers are great, too!
The Z740 has a 10x optical zoom, which is great for bringing far away subjects much closer. I think it normaly retails now for $299. I also considered the Kodak V530, which is a cool looking camera with great features, but less zoom (3x optical). It is also $299. Good luck!