I think we should get use to stores opening on Thanksgiving Day. In this economy, stores are looking for creative or different ways to increase customers and sales. All it took was for Store A to have this idea, open on Thanksgiving Night, have success, and now Stores B, C, and D want in on that action. Within a couple years, everyone is doing it and the deals are spread out. Someone probably got paid a lot of money to basically say, "Open Thanksgiving Night and spread the deals over the weekend for increased customers and sales."
The mainstream media has caught on to this, along with the rise of social media, and now BF shopping is the cool thing to do. Which is why many of you have noted that teenagers and first timers are out and about more than ever. Years ago I remember the thrill of viewing a leaked BF ad on this site because you thought it was a secret. Now, it is no big deal. I have gotten emails from Target showing off their ad already. Its all mainstream now. I remember going to a Macy's when they opened at 5AM (which made you felt like you were getting exclusive deals by them opening a few hours early) to get some items. There was no line, but it was like a busy Saturday there. No one was putzing around window shopping. People were moving, getting their things, and moving on. You felt like it was an underground club and if you told friends and family about it, you got laughed at. Now they are the ones out doing the shopping.