I have always purchased before Black Friday, waited for the line to go in and then walked up to customer service with the ad and my receipt. Never had a problem. Don't wait until Wednesday, though. The big items start getting pulled off the shelves before then. Send an email to corporate (I do this every year) and ask about the price adjustment policy concerning BF items. Target will respond that their policy is to adjust the price of any item purchased with in a two week period. If the BF ad says a monitary gift card is included, you won't get that.