In this case, you buy the qualifiying products, an example is the SAMY haircare, it is on sale for $5.99 this is the price you purchase it at today, two days from now (or when you make another purchase) your $5.99 extra bucks will print out at the bottom of your reciept. You can use these as cash for anything but alcohol, tobacco or prescriptions. There is also more detailed information at CVS.com.