I don't know about everywhere else, but here in Birmingham Alabama, this will be the 3rd year that CompUSA will have a midnight madness sale on Thanksgiving Day. So far, no other stores in the area are trying to "keep up". As a matter of fact, a large mall in the area- The Riverchase Galleria has chosen this year to end it's "Rockin' Shopin' Eve" For the past several years the mall would open at 11pm Thanksgiving night (even though most of the stores didn't open until 5AM) This year the mall will open at 5am with the stores. So I think that the sanctity of Thanksgiving is safe.