The Nikon D40 is regularly $549.99 at Sear, on sale at Early Bird special for $449.99.
At B&H, the regular on-line price if $489.99.
If you really want the Nikon D40, you can save about $40.00 at the Early Bird sale at Sears, not the $100 saving that the Sears ad states.
However, I think it is more important to get the best camera for your needs, rather thay the one with the 10% discount.
-Payl