I go for so many reasons. Obviously the deals are great and I have a little one so I have to take advantage of the deals for "Santa"...and also it is the thrill of the hunt, I love the rush i get from getting the fliers together on thanksgiving day and getting a plan of which store to attack first and getting a good place in line to the moment where I pick up what i was looking for and place it in my cart. Its this great feeling of accomplishment. Its hard to explain. Im also a helper I dont push and fight and will pass toys down the row to others if need be. Its lots of fun and i get all my shopping done in one day. I love this time of year