I arrived at Sears at the mall in Iowa City, IA, with my BIL at 5:58. One door had a huge line. Another had maybe 10 people. We parked right next to the 2nd entrance and walked out of our car and into the store. We didn't get the gift cards as they were handed out at another door. However, I picked up the five items I needed and was done by 6:15. I heard people behind me at the jewelry counter whining about the rings they wanted that I got the last one of. They really wanted to use their $10 gift cards, but were shut out of purchases they wanted. Sometimes it pays to skip the "mob mentality" and following the herd. My gain, their loss.