Had to go to Target today to test the Price Match policy. Bought DD a big wheel last week and now TRU has it cheaper. The cashier did not want to honor the policy but I kept pushing and got my way. Don't advertise if you aren't going to honor it, that's how I feel about it. Worst case scenario I would return the item and take my $$ to TRU. Don't tempt me, this is why I wait til Xmas Eve to wrap presents. I spend this entire week getting price adjustments on items already bought. A mother's work is NEVER done.