You miss the whole concept of Christmas! It IS about commercial value and shopping. Not trying to stir up the religious zealots...just pointing out part of the traditional holiday message. Read the Bible.
The birth of Jesus led to the first shopping spree as the Wise Men hit the local shopping market and snagged some cool gift items. Gold was at a jeweler offering a 70% off sale, frankincense was picked up at a trendy perfume shop, and myrrh was found at one of the first Bath & Body shops. The wise men, as implied in the Bible, were respectful of the others' shopping and did NOT go to the same shops.
The WM traveled by night and obviously shopped at a late night sale...the FIRST BLACK FRIDAY sale.
The Magi were later designated by Pope Paul III in 1545 AD as the patron saints of shopping. Yes, it sounds silly, but history is often full of ridiculous events.